Montecristo Marks 90 Years with Limited-Edition Anniversary Release and Retail Event Tour
by Premium Cigar Association | Jul 23, 2025 | Press Releases
Montecristo is celebrating nine decades of excellence with the debut of a rare, limited-edition cigar designed to honor its storied heritage while appealing to modern connoisseurs. The Montecristo 90th Anniversary cigar—crafted by Rafael Nodal in collaboration with the Plasencia family—will roll out this August in a highly exclusive launch available first at Casa de Montecristo locations, followed by a wider release to retailers nationwide beginning September 15.
Blended with all-Nicaraguan tobaccos and handmade at Plasencia’s factory, this medium-bodied cigar offers notes of roasted coffee, dark cocoa, and a smooth, creamy finish. Retailers can expect exceptional construction, an effortless draw, and a flavor profile that pays tribute to Montecristo’s Cuban roots while presenting an elevated, luxury smoking experience.
Crafted for Collectors—and Retail Theatre
Two vitolas will be offered: the Nacional (5 ½ x 56 Parejo) with an MSRP of $38.75, and the No.2 (6 1/8 x 52 Figurado) priced at $40. The limited run is ideal for retailers looking to attract collectors and enthusiasts seeking rare, commemorative cigars.
In addition to the cigars themselves, Montecristo has partnered with French watchmaker BRM Chronographes to create a limited-edition timepiece—only 35 will be produced globally—available as part of a collector’s kit that includes a custom Montecristo humidor equipped with a watch winder, accessories, and high-end gaming elements. The full Montecristo x BRM kit is priced at $15,000 and offers a luxury upsell opportunity for retailers catering to high-net-worth clientele.
Retail Launch Events: A National Tour
Montecristo is supporting the 90th Anniversary launch with a national series of curated events designed to draw foot traffic and generate buzz. Events will feature guided tastings and brand activations designed to evoke the glamour and elegance of 1930s Havana—the era in which Montecristo was born.
Event Schedule:
August 30 – Chicago: 8to8 Cigars (Official Launch)
September 10 – Boca Raton, FL: Casa de Montecristo
September 19 – Orlando, FL: Corona Cigar Montecristo Lounge
October 3 – Tampa, FL: Hard Rock Casino (VIP Event)
October 31 – Las Vegas, NV: Montecristo Lounge at Caesars Palace (Ticketed Tasting)
“We’re excited to bring this milestone release to life alongside many of our trusted retail partners,” said Oliver Hyams, VP of Marketing for Altadis U.S.A. “From the blend to the accessories to the events, every element was designed to both honor Montecristo’s history and offer retailers a unique opportunity to engage with loyal customers and collectors.”
A Brand Legacy Retailers Know Well
Since its founding in Havana in the 1930s, Montecristo has stood for quality, sophistication, and consistency. For retailers, the 90th Anniversary release is not just a celebratory product—it’s a conversation starter, a traffic driver, and a prestige item that adds value to premium cigar displays and high-end humidors.
For more information on carrying the Montecristo 90th Anniversary or participating in upcoming events, visit altadisusa.com.
