Casa 1910 Announces $3M Funding, Strategic Price Realignment, and Accelerated Global Expansion
Mexico City, September 10, 2025 – Casa 1910 AG, a premium cigar company rooted in Mexican heritage, today announced a series of significant developments that mark the next stage in its growth: the closing of a $3 million USD funding round, a strategic price realignment across its portfolio, and new partnerships with respected retailers and distributors worldwide.
Empowering Growth Through New Investment
On September 1, Casa 1910 successfully closed a $3 million USD funding round with the participation of global investors whose expertise extends beyond capital. The investment will enable the company to scale production, strengthen inventory capabilities, and accelerate product development, ensuring it can meet the steadily growing demand for both Casa 1910 and Mexigars.
Co-founders Jamie Bär and Serge Bollag emphasized the long-term focus of the raise: “We are pleased to welcome investors who not only believe in our vision but also bring valuable networks and experience. Their support allows us to continue building Casa 1910 with a longterm perspective — creating sustainable benefits for our brand, our partners, and our consumers.”
Rethinking Pricing: A Partnership-First Approach
As part of its long-term strategy, Casa 1910 has announced a price adjustment across its full portfolio of products, effective immediately. With demand for Mexican San Andrés tobacco continuing to grow worldwide, the decision is aimed at strengthening retailer partnerships while ensuring broader consumer access.
Rob Maneson, Global Chief Commercial Officer, who joined Casa 1910 in April 2025, reinforced this perspective:
“This decision is about listening to the market and acting with conviction. Demand for our cigars continues to rise, yet we recognize the pressures retailers face in today’s economic environment. By reducing prices, we are giving our partners greater flexibility and supporting their longterm success. This is not about short-term sacrifice — it is an investment in the strength and resilience of our community.”
Recognizing that partners may have existing inventory, Casa 1910 is introducing a special onetime program to ensure consumers can immediately benefit from the new pricing. Casa 1910 representatives will reach out directly to all trade partners to provide details and support throughout this transition.
Due to the overwhelming demand for Mexigars, additional inventory will be available as of November 2025. We are well positioned to meet consumer demand across our portfolio going forward, for both our U.S. and international customers.
Expanding the Global Footprint
Casa 1910’s international growth continues with the addition of new partnerships:
Avolta and Heinemann Group – leading players in global travel retail and duty free.
Premium Brands (Spain) – introducing Casa 1910 to one of Europe’s key cigar markets, highlighting the cultural and historical ties between Mexico and Spain.
Cigraal (Hong Kong & APAC) – extending Casa 1910’s reach across Asia-Pacific.
Cigar Must (Switzerland) – partnering with a leading distributor in Switzerland, the founders’ country of origin.
Wild Bill’s (USA) – expanding into one of America’s most established retail networks.
Additional U.S. partnerships – including Brandshopper (PA), Churchills (MI), Stoa (TX), Neptune (FL), Cigarbros (CA), and RYO Distribution (MI), complementing Casa 1910’s existing presence across 17 states and 22 countries worldwide.
These partnerships reflect the growing recognition of Casa 1910’s approach to cigar-making and reinforce its commitment to presenting a distinctly Mexican identity on the global stage.
About Casa 1910
Founded on the spirit of the Mexican Revolution and the artistry of cigar-making, Casa 1910 is dedicated to showcasing Mexican craftsmanship to the world. Its expanding portfolio — including Casa 1910 and Mexigars — embodies authenticity, tradition, and a clear vision for how Mexican cigars can contribute to the broader premium cigar landscape.
