Duran Cigars Returns to the U.S. Market, Marking a New Era with the Addition of Roberto Duran Jr.
Little Havana, Miami, FL — November 12, 2025] — After years of remarkable success in Europe and Asia, Duran Cigars proudly announces its return to the U.S. market. The company’s renewed presence marks the beginning of a new era for the family-owned brand, led by industry veteran Roberto Pelayo Duran and strengthened by the addition of his son, Roberto Pelayo Duran Jr.
Founded in 2013, Roberto Duran Premium Cigars made its debut at the IPCPR Trade Show in Las Vegas, introducing a portfolio that embodied the best of Cuban heritage and modern craftsmanship. Following a strong reception in the United States, Roberto Duran made the strategic decision to concentrate on the company’s global expansion—developing a 100-hectare farm in Quevedo, Ecuador, expanding the factory in Estelí, Nicaragua, and establishing a strong footprint across Europe and the Asian market. While his focus abroad allowed the company to grow its reputation for quality and consistency, it also set the stage for this year’s highly anticipated comeback to the U.S.
“Concentrating on our farm and global markets allowed us to perfect our production and strengthen our foundation,” said Roberto Pelayo Duran, Founder and CEO. “Now, with my son joining the business, we have the right team and structure in place to reestablish our presence in the United States while continuing to grow internationally.”
The company’s U.S. return is anchored by its new headquarters and distribution center in Little Havana (3141 SW 8th Street, Miami)—a location that doubles as a retail cigar shop and lounge. The new space serves as the brand’s American home base, connecting its global operations to the heart of Miami’s cigar culture.
Fueling this expansion is Roberto Pelayo Duran Jr., who joins as Marketing and Sales Manager. A graduate of the University of British Columbia (B.A. Political Science) and University of Notre Dame (M.S. Business Management), Duran Jr. brings a fresh, globally minded perspective to the family enterprise. His hands-on experience in Estelí and Quevedo—from fermentation and leaf selection to cigar rolling—has shaped a deep understanding of the craft and the people behind it.
“Working alongside my father has shown me how passion and precision come together to create something lasting,” said Duran Jr. “With our vertically integrated structure and our new Miami headquarters, we’re ready to share Duran Cigars with U.S. retailers and enthusiasts once again.”
With the addition of Roberto Jr. and its expanded infrastructure, Duran Cigars is poised for a powerful U.S. comeback—one built on family legacy, craftsmanship, and global success.
About Duran Cigars
Roberto Pelayo Duran began his lifelong journey in his native Havana, Cuba—where tobacco captured his passion and never let go. His early years overseeing cigar production in Cuba set the foundation for a career defined by craftsmanship and precision. He later advanced to manage the distribution of all Cuban cigar brands throughout Asia and Canada with The Pacific Cigar Company Ltd., further deepening his global expertise. His tenure with British American Tobacco expanded his experience to Middle East, Africa and the Americas. The creation of Duran Cigars gave Roberto the platform to craft and distribute cigars that embody the same excellence, construction, and character he demanded from the world’s finest. Today, Duran Cigars proudly represents a portfolio that includes Roberto Duran, Azan, Neya, Baracoa and Nicatabaco, each reflecting authentic heritage, meticulous blending, and the artistry that defines the Duran name.
For more information about Roberto P. Duran Premium Cigars, please visit www.durancigars.com
