CARLOS ESCALONA JOINS DON EMMANUEL CIGARS, A BOUTIQUE BRAND CRAFTED WITH ELADIO DÍAZ
Miami, FL — October 29, 2025 — A convergence of experience, artistry, and belief is shaping one of the cigar industry’s most compelling new stories. Don Emmanuel Cigars, founded by Brazilian Master Cigar Sommelier Don Emmanuel, announces that former Davidoff of Geneva veteran Carlos Escalona has joined the brand to help guide its growth and expansion.
The connection came through Eladio Díaz, the legendary master blender who spent more than 30 years at Davidoff, creating some of the world’s most revered cigars before founding Tabacalera Díaz Cabrera in the Dominican Republic. There, Díaz collaborated with Don Emmanuel to craft the brand’s debut line, Anunnaki—a collection inspired by ancient Sumerian mythology and composed of seven distinct tobaccos, including a rare Dominican wrapper and a Mexican San Andrés Negro binder.
When Díaz shared his enthusiasm for this emerging brand, Escalona—who had built his reputation within one of the industry’s most prestigious houses—was intrigued. His decision to align with Don Emmanuel Cigars signals a shared confidence in the project’s vision and craftsmanship.
“To see someone like Carlos Escalona believe in what we’re creating is deeply meaningful,” said Don Emmanuel. “Eladio and I built these cigars with soul and precision. Carlos brings the same dedication and understanding of what true luxury represents.”
Born in São Paulo, Brazil, Don Emmanuel (44) brings a fresh cultural perspective to the world of premium cigars. His passion was ignited early, inspired by his grandmother’s work with Suerdieck, once the largest cigar brand in Brazil. Over two decades, his fascination evolved into mastery: he became the highest-scoring Master Cigar Sommelier in the world, as recognized by the International Association of Cigar Sommeliers (IACS), and has since led master classes and pairing events around the globe, including at InterTabac, the world’s largest tobacco fair.
For Don Emmanuel, cigars are both art and energy:
“They are born of the elements—earth, air, fire, and water. Each cigar carries history, emotion, and connection. The Anunnaki line is my tribute to that timeless balance.”
With Eladio Díaz’s artistry, Carlos Escalona’s market expertise, and Don Emmanuel’s Brazilian soul and sommelier-driven vision, the brand bridges heritage and innovation—proof that even in an age of icons, new legends continue to rise.
ANUNNAKI LINE DETAILS
Factory: Tabacalera Díaz Cabrera (Dominican Republic)
Wrapper: Dominican Republic
Binder: Mexican San Andrés Negro
Filler: Dominican Republic (five-region blend)
Tobaccos: Seven distinct varietals
Blend Profile & Smoking Experience:
The Anunnaki line is a study in balance and evolution. Each cigar begins with refined sweetness and soft floral tones, unfolding into layers of cedar, toasted nuts, cocoa, coffee, and mineral spice. The Mexican binder adds depth and earthiness, while the Dominican filler provides a creamy texture and steady progression from medium to medium-full intensity. According to Don Emmanuel,
“It’s a journey that starts gentle and ends triumphant — never harsh, always harmonious. The Anunnaki is designed to accompany moments of reflection and celebration alike.
Vitolas & MSRP:
Anunnaki Anu (6 × 52 Toro) – MSRP $18.00 per cigar / $180.00 per box of 10
Anunnaki Ki (5 × 50 Robusto) – MSRP $17.00 per cigar / $170.00 per box of 10
Anunnaki Corona Fina (4 × 38, Tin of 5) – MSRP $34.99 per tin
Availability: Select premium tobacconists across the U.S., Latin America, and Europe
About Don Emmanuel Cigars
Founded by Brazilian Master Cigar Sommelier Don Emmanuel, the brand embodies the meeting of culture, craft, and cosmic inspiration. Produced at Tabacalera Díaz Cabrera in the Dominican Republic, Don Emmanuel Cigars merges Eladio Díaz’s legendary blending expertise with Emmanuel’s refined sommelier perspective to create cigars of balance, depth, and soul. Its debut line, Anunnaki, honors ancient mythology through exceptional craftsmanship and artistry.
Discover the Legend.
Don Emmanuel Cigars
